Meet Our New Sports Tours Ambassadors!

When we first launched the Sports Tours Ambassador Programme back in July 2022, we had a vision to build a diverse, passionate, and inspiring community of runners who embody what it means to live the Sports Tours spirit – dream big, run far, and bring others along for the ride.

Fast forward to January, we took things up a gear at the National Running Show, introducing our new wave of UK Ambassadors. We’re thrilled to welcome 8 more incredible individuals to the team, bringing our UK total to 12 Ambassadors!

These runners come from all walks of life, from firefighting to content creation, coaching to personal training and each of them has a unique story to tell. They all share a deep love for running and a desire to inspire, support, and grow the running community.

Each of our new Ambassadors brings something special to the table, whether it’s pushing personal limits, advocating for inclusivity, or coaching others on their journey. Meet the latest additions to the Sports Tours family below!

EMMA BORD @EMMABORDPT

Personal Trainer | Running Coach | Mum of 3

Having just completed the Tokyo Marathon, Emma is on a mission to show other mums that you can chase your running dreams while navigating the chaos of motherhood. She continues to raise money for various charities and is currently on her Six Star Journey which she hopes to complete this year! For her, running is about having a sense of freedom, creating meaningful experiences and connecting with others.

SARAH PITMAN @SOLERUNNERSARAH

Firefighter | Cabin Crew | Marathon Machine

Sarah is an accomplished marathon runner currently chasing her Boston Qualifier. From the Welsh cross-country championships at school to smashing international marathons, she’s a powerhouse of determination with a long history of running. She is deeply committed to the running community and loves to help other runners achieve their goals!

JEVI MAJID @JEVISJOURNEY

Advocate | Coach | Trailblazer

As the first South Asian woman on the cover of Runner’s World Norway, Jevi is building inclusive communities for minority women in running. She runs various inclusivity initiatives and the running group ‘ContendHer’, focusing on empowerment, not competition. Jevi has completed multiple marathons and continues to inspire others and challenge herself.

SADIE SMART @SADIESMART_

Content Creator | Marathoner | Iron(wo)man 70.3

At just 23, Sadie’s already completed the New York Marathon with her dad and has recently completed an Ironman 70.3! She inspires others through her community involvement, as an ambassador for MoveMeet and across her social media platforms. Her advice to other runners is embrace the process, avoid comparison, and focus on personal growth.

KATE BROWN @THISGIRLMOVESX

Manchester Run Club Lead | Marathon Runner

Kate’s infectious energy and running expertise has made her a central figure in the Manchester running scene at the Manchester Run club, the Green Lab x LuLuLemon run club and as a Runna ambassador. Years after recovering from a serious car incident and learning to walk again, she ran her first marathon in Tokyo with Sports Tours and has her sights set on more international races.

AJAY SHARDA @AJAYS.RUNNING

Father of 2 | Mental Health Advocate | Major Chaser

Ajay found running in 2017 as a tool to improve his mental well-being following a boxing injury. Now he’s using his journey and his social media to inspire others to prioritise health and goals, especially parents and carers. He enjoys being part of a supportive running network that encourages people to stay active.

MARK BAXTER @ONYOURMARKSRUNNINGCOACHING

UK Athletics Running Coach | SuperHalfs & Seven-Star Seeker

Having completed four out of the six World Marathon Majors, Mark is on a mission to complete the series! Fresh off a 10-month recovery from hip surgery, he recently smashed his comeback half marathon race in Lisbon. As a seasoned coach, he’s all about physical, mental, and community strength.

JOE LARKIN @JOELARKINNN

Ultra-Runner | Mental Health Advocate | Owner of Believe to Run club

After running from South Shields to Paris, Joe’s passion for ultra-running is matched by his dedication to mental health advocacy. He leads by example through his run club ‘Believe to Run’ and encourages others to push their limits, emphasising that everyone progresses at their own pace.

We’re super excited to follow along our new ambassador’s running journeys, with various races already booked into the calendar this year amongst the team, from the Majors to Super Halfs and beyond. Stay tuned to find out more!