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30 October 2019   |   Sports Travel International   |   

From Small Beginnings to a Big Future

Etape our experience will make yours

Sports Travel International Celebrate Next Phase

Sports Travel International welcomed guests, including Irish Cyclist Lara Gillespie, to the Conrad Hotel to celebrate a new era, and new logo, for the Dublin based tour operator.

In 2018 Sports Travel International became part of the Sports Tours International family, one of Europe’s largest multi-sport travel companies, which has added to more events and more sports to their offering.

During the event the team unveiled its new logo and heard from group CEO Chris Bird.

Chris, CEO of Sports Tours International, has experience steeped in business, sport and media, and his family heritage is deeply rooted in Ireland. His father Paddy was born in Rotunda hospital and his family lived in Crumlin. Chris ran the Dublin Marathon on 27th October in memory of Paddy, raising money for the Alzheimer’s Society.

Chris talked to guests about his family’s deep connection to Ireland, his passion for sport and travel, and the vision for the expansion of Sports Travel International, including the recent addition of cycling tours.


Chris Bird, CEO of Sports Travel International, said “since we acquired Sports Travel International we have seen significant increase in sales, and we are only scratching the surface. We have a vast product range that we are bringing to Irelands with cycling sportives, adventure travel and leisure cycling holidays. We are building key partnerships with organisations such as Triathlon Ireland and Athletics Ireland which are bringing a wealth of exciting opportunities. We are looking forward to a very exciting future. ”

Sports Travel International has operated in Ireland since 1988, and is known as Ireland’s premier running travel company.

Martin Joyce, founder and Tour Director of Sports Travel International said: “I have known the team at Sports Tours International for many years and it has been a pleasure of working with Chris Bird, Brendan Fox and their team, as together we will bring an incredible choice of sporting and active lifestyle experiences to men, women, couples, families and businesses who love mass participation events along with leisure and adventure pursuits. I am excited to see the business enter this next phase.”




Official tour partner for the biggest races on the planet